So, you think you have a good product or service that will win people over and keep them coming back for more.
Then why is it that your sales just aren’t going up? The truth is, things are not as simple as they appear.
Messenger bots are a great way to communicate with your customers, but most people don’t know exactly how Messenger bots can help them increase sales.
Facebook Messenger as a Sales Channel? Yes, I know, it sounds kind of crazy but Facebook Messenger might be able to improve sales for your business.
By using the feature in your marketing strategy, it can make communicating with customers easier, decrease the number of steps needed to complete a sale, and can even help you gather customer feedback!
If you look at the data there are over 1.2 billion people using messenger everyday.
Mimshacks.com has been using messenger bot to increase online sales for its clients from 2019 to 2020.
So everything you will read in this article has been tested for the past two years and it worked.
Generate Sales while you are sleeping
Drive Online Sales
Convert customers with simple, personalized sales funnel strategy to the products we were selling online.
We tested different experiences by walking the customers on the buying decision process.
What’s amazing here is even if your prospects don’t convert , you don’t lose anything since you walk out with valuable data.
Get More Leads
With 80% open rates and over 30% CTR, we’ve noticed that Mauritians are quite curious when they normally see an Ad and want to have information very quickly. That’s why we had over 80% open rate on our chat bot Messenger.
Build relationships with customers through interactive and tailored content.
Empathy is a core ingredient of emotional marketing.
If you want to be more persuasive with your audience, you have to understand what they’re thinking, feeling, and what drives their behaviour.
Buyer personas are essential in achieving this. We create three distinct buyer personas who we segment and understand better so we can build relationships with them throughout the customer journey.
So we’ve been adding value to the information we provide beforehand on the chatbot so that the owner won’t need to reply to every single message.
Using the messenger remarketing we were able to bring 70% of the prospects back to our website where 20% of the prospects converted into actual buyers.
Offering Immediate Response
Eight seconds. That’s the average attention-span of a human in the modern world. This might seem like a short time to you, but we don’t live in an ordinary world.
Our fast-paced environment makes this number go down even lower up to 3 sec when you are online.
In today’s media-saturated world, people are used to getting the information they need right away. If they have to wait, they might take their business somewhere else.
Waiting ruins the experience for them and means that you have lost a client or customer forever.
Let’s be honest, everyone hates calling a customer service department.
The phone rings and rings, your call gets put on hold (cue the elevator music), and when someone finally talks to you they don’t answer your question or make you feel better about the situation.
This is why Chat Marketing is becoming more and more popular as an alternative to traditional outreach methods.
When a customer contacts you via chat, they are instantly connected with a customer service representative without waiting on hold and the communication between both parties is instant.
Not only that, depending on your chat platform of choice, you can also give customers a live feed of their order or shipment as well as view previous chats in case they have an issue that needs to be addressed again.
Prompt Customer Service
If you run a business, you already know that it is crucial to provide top-notch customer service.
Being able to handle customer questions and queries quickly and accurately is essential for running your company in a way that will keep your customers interested in your products or services.
But what happens when you are sleeping or away from your computer?
Customers get impatient and may begin looking elsewhere for assistance. That’s where chatbots can come in handy.
Chat Marketing is an important customer service tool that is often overlooked. It’s quick, easy, convenient, and can help you address issues before they escalate into bigger problems in the future.
Instead of sending a formal survey to get customer feedback, chat with clients directly to see how your company can serve them better.
For customer service, chatbots are great because they remember conversations and provide accurate answers.
Unlike a person, a chatbot won’t forget anything or have to do extra research if the answer to a question changes.
There’s no need for you to ensure that employees are trained on specific language to use when answering customer questions with a chatbot — the chatbot can automatically adapt.
Driving Quality Traffic or leads to your website
How can we get more people to our website? This is a question that has plagued businesses for years.
It seems that every marketing channel has been tried in the past without much success, but now chatbots are here to help.
Every time someone asks your chatbot a question or makes an inquiry, you can use the reply module to point them to your website where they will be immediately able to find the info they need.
This enables you to leverage the “quality” traffic that comes from people searching for services, products, offers and solutions that you provide as well as directly book services with your tool.
Improves your brand awareness
Chat marketing is becoming popular as a customer service channel because of it’s real-time nature.
Chat allows companies to quickly handle your customer service requests and improve your overall brand experience.
In turn, chat marketing can help you improve brand awareness and, in turn, capture leads.
One of the easiest ways to improve your conversion rate is to create a lead magnet.
A lead magnet is something you offer for free in exchange for someone’s email address (for instance, an ebook).
This will not only help you build your list, but also increase your conversions and sales.
Generate Repeat Sales
In the business-to-consumer (B2C) world, we’re often asked about how businesses can use Messenger to sell products
How about setting up a messenger bot for repeat sales but also for helping to make organic word-of-mouth sales, too?
In the online competitive world it’s a hard battle to fight and earn your new customers. Customer satisfaction is vital to have your customers as a long term running business.
The main goal of this strategy is to achieve customer loyalty for your products and services by promoting a variety of goods that suit the customer’s interests, as well as to discover their tastes by asking them questions about their previous purchase.
You will be able to identify what they prefer to buy and how often they tend to make purchases online, which can play an important part in planning the market strategy for your product or service.
Another method to encourage repeat sales is to send your customers a discount coupon on their birthday.
This is a ‘nice touch’ that builds loyalty and makes your customer feel appreciated.
One of the best ways to grow your customer base is to get repeat purchases.
When you’re able to get a customer to purchase again, you can rest confident that they truly enjoyed their experience with your brand.
If you want to grow your business, then getting repeat purchases will be a game changer for you.
Getting repeat purchases means that new customers are likely to follow suit and make repeat purchases as well.