5 Key Metrics to Track in Any Casino Affiliates Program
Merely linking to a casino doesn’t sum up what affiliates should do in the casino sector. This is a data-driven industry being successful requires knowing the key numbers. No matter if you’re starting out in iGaming or running a large operation, keeping track of your performance matters a lot for earning more.
When looking into your options or reviewing networks, many times, the best casino affiliate programs give you live access to reporting via dashboards.
To find out which programs give the best support and the chance to earn the most, you should go through the complete list of the top casino affiliate programs. You get paid well, and you get the tools to focus on the right things in these programs.
The following five metrics play a vital role for every casino affiliate to keep an eye on.
1. Conversion Rate (CR)
Every affiliate campaign revolves around how many of those who clicked on my links become customers.
(Conversions / Clicks) x 100 is the way to calculate the conversion rate.
This number explains the efficiency of your website’s traffic turning into sales. If your casino traffic is very high but conversions are low, it shows there’s something wrong. In the casino sector, most conversions are seen between 2% – 5%, but this varies by the quality of the visitors and the appeal of the offer.
If your CR is not high, look at your content strategy, geo-targeting, or the way your landing pages are aligned. There are times when what counts most is the quality of visits rather than the quantity.
2. The Earnings Per Click (EPC)
Because EPC highlights important aspects of traffic, many affiliate marketers prefer to use it. It tells you your average earnings for each visitor who uses your affiliate link.
EPC = Total Earnings / Total Clicks
Suppose you make $200 with 400 clicks; then your EPC would be $0.50. It becomes particularly valuable when attempting to compare different campaigns or networks. Having an EPC higher than $1 in iGaming usually shows a strong result.
As a result, affiliates often use EPC to help them decide where to direct more effort. You can also use this to see which channels are bringing the most visitors to your content.
3. Player Lifetime Value (LTV)
LTV tries to predict how much money a casino player referral will spend with the casino company over time. If you use a RevShare model, this metric becomes very important.
LTV = Average Revenue per Player × Player Lifespan
The more active a player is and the bigger their deposits or stakes, the more important they are to the casino. If your LTV is high, it suggests your referrals are highly involved with the platform, which may help you negotiate for more benefits or more traffic to that brand.
Knowing an affiliate’s LTV makes them concentrate on lasting quality and not just large numbers of sales. Top casino affiliate programs let you look at the traffic by type or the performance of various campaigns.
4. Active Affiliate Rate
No matter if you have sub-affiliates or operate multiple campaigns, it’s key to watch how many of your channels are driving results.
Active Affiliate Ratio = (Active Affiliates / Total Affiliates) multiplied by 100
The metric is most important for affiliate managers, but solo affiliates can learn from it too. If your three main sources all send traffic but just one is converting well, this shows you should work on the other two or leave them out. This metric serves to figure out which recruited partners are active and which might benefit from additional support.
5. Return on Investment (ROI)
In addition, you should check if your affiliate marketing brings you profit. With ROI, you can learn if your marketing campaigns generated profit after paying all expenses.
ROI = ((Revenue – Costs) / Costs) x 100
You may need to pay for advertising, make content, buy SEO services or manage your campaigns yourself. How much traffic you receive and how you monetize these plays a big role in keeping your ROI in the casino niche between 300% and 800%.
Tracking your return on investment makes sure you’re growing in the right areas, rather than just boosting volume.
Bottom Line
Any serious casino affiliate must treat metrics as their map, as success can’t be achieved without them. By using these KPIs, you can easily see how effective your affiliate approach is, so you can address problems early and use your successful approaches more.
The top casino affiliate programs ensure their affiliates get generous rewards and have access to useful and detailed analysis. Please don’t guess your answers. Assess, adjust, and grow.
