Meta Quest 4 Expected to Launch in 2026 with New Strategy

Meta is preparing to release new virtual reality headsets in 2026.

This lineup will include the Meta Quest 4 and a variant called the Quest 4s.

These devices will mark a shift in Meta’s approach to VR products.

What to Expect from Meta Quest 4 and Quest 4s

The Meta Quest 4 and Quest 4s are scheduled for release in 2026, according to recent insider reports.

Unlike previous launches, Meta plans to introduce both a premium and a budget-friendly version at the same time.

This is a change from the current plan to launch a cheaper Meta Quest 3s model this fall.

The timing might seem quick, as the Quest 3 is only just turning one year old. However, this pace aligns with how long it took Meta to move from the Quest 2 to the Quest 3.

The VR market often moves faster than traditional gaming consoles, where releases come every 6-8 years.

Pro-Level Headset Update: Meta Quest Pro 2

Alongside the Meta Quest 4 series, Meta is reportedly working on the Meta Quest Pro 2, which could arrive in 2027.

This follows earlier rumors and some development setbacks, such as the cancellation of an LG-made prototype.

While details remain uncertain, the Pro 2 is expected to build on the higher-end VR experience Meta offers.

Budget Adjustments at Reality Labs

Meta is planning to reduce the research and development budget for its Reality Labs division by 20% by 2026.

Reality Labs is the part of Meta that works on the Quest VR headsets, Ray-Ban Meta smart glasses, AI projects like Llama, and other tech efforts.

Despite the planned budget cuts, Reality Labs has shown strong growth recently.

Its revenue increased by 30% in the latest quarter, mainly driven by growing sales of Meta Quest headsets and the overall expansion of the VR market.

Upcoming Product Launches Before Meta Quest 4

Before the Meta Quest 4 series arrives, Meta intends to launch new AR glasses and the Meta Quest 3s later this year.

These launches aim to broaden Reality Labs’ revenue streams and move the division closer to profitability.

By releasing more products and managing costs better, Meta hopes to improve the financial health of this unit.

Summary: Meta’s VR Product Timeline

Final Thoughts on Meta Quest 4

Meta Quest 4 is shaping up to be an important step for Meta’s VR lineup. The dual release of both premium and affordable models shows a new direction in product strategy.

While the Quest 3 is still fresh in the market, Meta appears focused on keeping pace with fast VR technology changes.

The upcoming years will be crucial as Meta tries to balance innovation with cost control at Reality Labs.

Meta’s continued investment in VR and AR technologies, paired with these new product releases, suggests the company sees a strong future in immersive tech. For users, this means more options and possibly better devices coming soon.