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Shifting to Amazon Web Services (AWS), Soft2Bet Investigation has gained incredible scalability and cost efficiency through advanced machine learning and data-driven insights.
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This pivot has not only sped up product building but has also proven to be better for player engagement and reduced infrastructure costs by orders of magnitude.
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A Unified Data Hub with Cloud Driven Data Architecture
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Established in 2016, Soft2Bet created customised online gaming platforms for both casino and sports betting in a rapid-fire manner. But the company was initially saddled with siloed, inflexible on-premises systems and disparate data sources that:
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- Delayed marketing efforts
- Complicated player support
- Impaired the speed of regulatory filings
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To address these challenges, Soft2Bet decided to modernize their analytics framework by embracing AWS and Snowflake. This revamp set up a centralised data core in the cloud, removing the physical hardware requirement and furnishing a secure place for information from various sources to be logged.
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Uniform security measures minimize risks and failure points, enabling seamless data integration that leads to innovative, growing analytics.
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Improved Operational Efficiency Using AWS
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With the help of AWS analytics, Soft2Bet has achieved greater operational understanding and quickly eyed scalability of their business.
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With the advancement of AWS services like S3, RDS which made it easy to store and manage data, even database provisioning, high availability, reduced downtime with a service migration in phases. Moving away from on-site hardware has allowed us to free up significant amounts of money, saving us millions each year and allowing us to spend those resources on even more innovation.
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Agile Development and Science – Faster Experimentation
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AWS for development – Cloud-based infrastructure that transformed Soft2Bet development processes. The development team can rapidly experiment with new gaming concepts and iterate features — deploying updates in hours instead of weeks.
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This cyclical approach to experimentation cultivates an environment in which changes to the user interface, or entirely new game mechanics, can be rapidly iterated upon between versions, creating a fluid product range that both increases player satisfaction and solidifies Soft2Bet at the forefront of the competitive iGaming market.
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Building a Data-Driven Flywheel for Innovation
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- The integrated AWS data platform at Soft2Bet creates a positive feedback loop, where faster product launches generate more data, which in turn fuels further innovation.
- This data-centric approach is crucial for identifying emerging trends and delivering rich, quality experiences to diverse audiences.
- Transitioning corporate infrastructure from in-house data centers to off-site servers has dramatically reduced the physical footprint and overhead costs.
- The resulting cost savings and efficiency gains unlock new avenues for strategic insights that drive future growth.
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The Roadmap to iGaming Success
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This holistic evolution has positioned Soft2Bet as a flagship European iGaming technology provider. The real benefits — increased profitability, greater scalability, and enhanced user satisfaction – underscore the transformative potential of cloud migration.
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Soft2Bet’s journey should be an inspiration to other enterprises looking to improve infrastructure performance, operational resilience, and product innovation.
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A Networked Young Person: Ongoing Evolution
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Soft2Bet’s Unified Analytics Platform, which spans several data sources, allows the company to protopye and launch new concepts in minutes rather than weeks — a crucial advantage in the fast-moving competitive European market.
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You’re like “At Soft2Bet we go beyond the limits imposed on any given market; it’s simply a matter of embracing change, and we’re all about reinventing ourselves and moving towards the future” — Founder and CEO Uri Poliavich
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The company is still focused on innovative solutions that drive growth, keep it competitive and provide great experiences to its players. Soft2Bet’s successful AWS migration further demonstrates how successful cloud transformation can improve efficiency at the same time as empowering innovation and ultimately, transform the iGaming space.
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