This one isn’t really a trick and everyone searches it anyway
There’s no hidden animation, no physics, nothing breaks. You just add o’s. And yet the search volume for it is enormous, because at some point every person who has ever used the internet has held down the O key to see what happens.
What happens is the logo gets very wide and then wraps, which is somehow the correct outcome.
Where the extra o’s actually came from
The old results pages had pagination built out of the logo itself, one o per page. Ten pages of results, ten o’s. Go deeper and the word got longer. So the joke wasn’t invented by users, it was baked into the design and users just took it further than intended.
The counter above tracks that. Set it to thirty and you’re looking at what page thirty of a search used to look like.
Growing it automatically
The auto button adds one every fraction of a second and doesn’t stop until it hits the ceiling. Watching it fill the frame and start wrapping is more satisfying than dragging the slider, though the slider is faster if you just want to get to the silly end.
The spelling problem
Nobody can agree on how many o’s the searched version has. Some people type goooooooooogle with ten, some go for twenty, some just mash. All of them land in the same place, which tells you something about how good search engines have got at ignoring what we actually type.
If you want something that does more
Fair enough. Google gravity destroys the layout properly. Google fan blows it apart with a very large fan. Do a barrel roll takes two seconds and gets a reaction from anyone watching over your shoulder.
For something equally minimal but stranger, try google askew. Full list: google easter eggs.
