Drag your cursor over the glass to wipe a hole in the frost
The frost is the good bit
Snow falling on a webpage is fine. Snow that slowly ices over the glass until you can’t read anything is better, and that’s what actually happens if you leave this running. Give it about ninety seconds and the search box is completely gone.
Then drag your cursor across it. It wipes clear like a car windscreen in January, edges and all, and it refreezes behind you if you’re slow.
Snow piles up along the bottom
Not a static image of a drift. It builds as flakes land, so the shape depends on where the wind pushed them, and after a few minutes it’s genuinely deep. Nobody watches this long enough to see it, which is a shame.
Blizzard is too much on purpose
Triple the flakes, hard sideways wind, near-total whiteout within twenty seconds. It is not usable. That’s the appeal. Toggle it back off and the storm settles rather than stopping instantly.
Rain, because people ask
Enough people type let it rain that it’s here as a switch. Same falling system, different physics: faster, straighter, and it doesn’t frost the glass. It streaks it instead. Colder-looking than the snow somehow, which feels backwards.
What Google actually did
The original ran as a seasonal thing where searching the phrase frosted the results page and gave you a defrost button. It came back for a few winters and then quietly stopped, which is why let it snow google still gets searched every December by people who remember it working.
Other quiet ones
If you want something to look at rather than play, google underwater is the calmest thing on the site and there are fish. Floating google lifts everything gently upward. Google matrix is the same falling idea in green, with none of the charm and all of the mood.
Louder options live on google easter eggs.